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Statistics On Direct Mail For 2012 And Postcard Printing

If you are still thinking about whether to go for postcard printing to advertise, here is a collection of stats from the Direct Marketing Association that bears out the fact that postcard mailing is a great way to engage customers.
Total expenditure on Direct Mail was about $47 billion. Direct Mail accounts for 52% of all USPS mail. This is a huge number. Direct Mail must be working for businesses; otherwise, they would not be spending the dollars.

Women and Direct Mail

85% of the women aged 25-44 read direct mail. That makes marketing to women a priority. Your postcards need to be geared towards women, especially on women oriented events such as the Mother’s Day. Using light colors on your printed postcards and making your message more emotional will get you better responses.

How Many Postcards Are Read?

Approximately 25 pieces of direct mail are delivered to a house and 54% of postcards are read. This means that there is a 50/50 chance that your postcard will not be read. Simply put, you have to put in hard work on your part to print outstanding postcards with a quality message so that they get the desired outcome.

All Mail Is Read the Same Day

This means your postcard will be seen that very day which is good and bad. If your postcard passes, you have a good chance to make a sale. 51% of receivers will read mail from business and retailers. These are pretty big percentages. At a 100% response rate, and at a 1000 mailings everyday, 500 postcards will be read. At a conversion rate of 5%, a conservative figure, 25 people will end up at your store every day. The actual rate of response is 16%. Do your math!

Coupons on Postcard Printing

63% of adults respond to a discount offer. You chances will go up if you add a coupon to your printed postcard. The statistic makes sense: who would not like to utilize a discount offer? That is hard cash saved! A buy one get one free scored higher with a 72% response. A total of 3.3 billion coupons were used in 2010.  Moral of the story? Direct savings offers work.

Lead Conversions

The lead conversion rates are staggering when you use postcard printing. There is a 391% chance of a sale when the callback is within one minute of the prospects call. The rate drops to 120% in two minutes, 98% in three, 62% in 30 minutes and 36% in 60 minutes.
What does this mean? It means to stay next to your phone! Your telephone answering skills need to be very good. It has to be welcoming and receptive. It has to be honest and it has to be straightforward. Even if the caller is asking too many questions, give him/her time. And, always answer the call as if it was the first call of the day.


Use postcard printing because it clearly works. The chances are you can even use printed postcards to start a new store altogether. Get the right company, like, that understands such stats and will help you design your inexpensive postcard printing in a way that will hit the bull’s eye.



Postcards Printing


  1. Cheap Color Copies
  2. Business Cards
  3. Every Door Direct Mail
  4. Postcard Printing
  5. Brochure Printing
  6. Flyer Printing
  7. Vinyl Banners
  8. Letterhead Printing
  9. Envelope Printing
  10. Car Door Magnets
  11. Poster Printing
  12. Event Ticket Printing
  13. Door Hangers Printing
  14. Digital Booklet Printing
  15. Offset Booklet Printing
  16. Bookmark Printing
  17. Calendar Printing
  18. Catalog Printing
  19. Notepad Printing
  20. Collectors Card Printing
  21. Mini Menu Printing
  22. Yard Signs
  23. Invitations Printing
  24. Stickers Printing
  25. Presentation Folder
  26. Rackcard Printing
  27. Rip Business Card
  28. Rolodex Printing
  29. Roll Label Printing
  30. Staggered Cut Flyer
  31. Hang Tag Printing
  32. Table Tent Cards
  33. DVD Package Printing
  34. CD Package Printing
  35. Window Cling
  36. Window Decal
  37. Appointment Cards
  38. Loyal Cards Printing
  39. Banner Stands
  40. Canvas Printing
  41. Die Cuts Printing
  42. Folded Cards Printing
  43. Gift Certificates Printing
  44. Greeting Cards Printing
  45. Magnet Calendars Printing
  46. Magnets Printing
  47. Sell Sheets Printing
  48. Custom Caps
  49. NCR Receipt Books Form
  50. Black & White Copies
  51. T-shirt Printing
  52. Mouse-pad-round
  53. Mugs Printing
  54. Special Shapes Printing
  55. PVC ID Cards

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