Black and white flyers vs. color flyers
Flyers are used as a medium of promotion as well as providing information to a large set of people at once. Colored flyers can be expensive yet eye-catching and that is why most businesspersons choose them over black and white flyers. However, there comes times when more affordable strategy to be used. Besides, how eye-catching they may be, most of the flyers just end up by the roadside and just added up for the garbage in towns. Less than half of them are even looked at by those who receive them. Therefore, it is a separate discussion on why anyone uses colors to create a flyer in the first place.
Black and white flyers are less eye-catching. However, since the price is low, you can create more for the same amount. By printings more flyers, one can arrive at a bigger crowd and wish that some of them at least would get the concept in the flyer. Considering this over the fact that they would have a higher rejection rate, one can still argue that black and white flyers will have more chance of promotion than the colored ones.
Whether it is black and white flyers or color copies, there is one aspect that makes flyers a useful promotion medium. Many individuals are confused by the many choices they have these days. When there are generally too many choices, they do not know what to choose. In such circumstances, they usually go with whatever they see first. Moreover, by providing a name and a phone number on to their very hands, you capitalize on this emotional weak point in your clients. This is what is mentioned in the business psychology.
For an example, imagine that you need to find a place to take your girlfriend out for dinner on your anniversary. You need to find some place nice and affordable, but as you head for a busy week at work, you have no time to look for a good place. While splitting hairs over the problem, you happen to walk by an individual with many black and white flyers in hand and he offers you one. Without even looking at it, you put it on your coat pocket and stroll to the subway station. While you wait for your train to come, you have no other work to do and you take out that flyer and look at it. What do you see there?
It is a promotion about a new restaurant, that is opening in town and they are offering half priced four-course dinners as a promotion. This is an unbelievable offer and you are quick to make up your mind that this is where you want to have your anniversary with your girlfriend.
Out of all the individuals who went passing the individual with the black and white flyers, you must be the most satisfied. Most of them would have thrown it away without even a look and some of them used it to clean their shoes or to dry their hands. That is how the flyers perform. It only functions in a small amount of individuals, but any company that is trying to get a start would take that bargain at any time of the year.
Even though black and white details still keep as the same value as he colored details, black and white flyers are certainly regarded below the value of colored flyers. The simple demarcation can be found at the aspect that black and white flyers fails to catch the eye in the split second where the customer looks at it before throwing it away. Color flyers are far more efficient at this by capturing the eye with images and other stunning styles.
To less scale level, black and white flyers too are determined by the paper quality. Top quality paper can be very expensive to use but will have a better impact on the customer. As a business owner, you can decrease the price of flyers by increasing the quantity and using standard paper size and quality. The online sites have the lowest unit costs but most of them will want you to give an order of a few thousands at least. They also have shipping charges and shipping delays.
In summary, black and white flyers are cost-effective but less eye-catching. Standard paper sizes and qualities will ensure that you get a lower price than otherwise. Higher paper quality will be expensive but give a better impression to the potential customers on your company.Customize both sides in Cheap Postcard Printing with good colors.